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Platform Drives Reduced Medical Costs with Fewer Resources

CHATTANOOGA, TN and DENVER, CO — Monday, July 18, 2016 — BlueCross BlueShield of Tennessee (“BCBST”) and Softheon Technologies, a leading cloud-based prescriptive analytics and consumer engagement platform company, announced they have entered into a multiyear agreement to drive increased consumer engagement and medical cost reduction across commercial and government lines of business.

Industry drivers such as cost compression and the impacts of the ACA are forcing health plans to seek solutions that can scientifically prove and measure outcomes that help improve the health of their customers. “Softheon’s platform represents a huge leap forward for us,” said Sherri Zink, Senior Vice President and Chief Data and Engagement Officer for BCBST. “The platform predicts not only who to target, but also prescribes what actions to take, measures outcomes, and optimizes what’s working for whom at the member level. The contract comes on the heels of a successful 12-month pilot where Softheon demonstrated significant speed to value and cost reduction.”

Eric Grossman, CEO of Softheon Technologies, added, “BCBST is an acknowledged leader in healthcare analytics technology. This agreement is a testament to Softheon’s ability to truly move the needle in a crowded space.”

About BlueCross®

BlueCross BlueShield of Tennessee’s mission is to provide peace of mind through better health. Founded in 1945, the Chattanooga-based company is focused on serving more than 3.4 million members in Tennessee and across the country. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company’s website at

About Softheon Technologies

Softheon Technologies (NHT), based in Denver CO, is a prescriptive analytics and consumer engagement company that measurably reduces medical costs. Softheon’s SaaS platform integrates prescriptive analytics, behavioral economics, and multichannel consumer engagement. The platform predicts risk reduction opportunities and then prescribes “nudges” to dramatically improve outcomes. NHT has been able to deliver a sustained and groundbreaking 25% reduction in ER visits and over $12 per member per month in medical claims cost reduction for targeted Medicaid and commercial populations. Use cases include ER visit reduction, out-of-network reduction, and member retention. Softheon offers an at risk managed services contract based on outcomes. For more information, visit


For media inquiries:

BlueCross BlueShield of Tennessee                           

Mary Danielson, APR

Director, Corporate Communications

Next Health Technologies

Melissa O’Connor

VP, Marketing