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Blue Cross of Idaho and Softheon Technologies Sign Agreement That Puts Advanced Analytics to Work in Improving Healthcare Value

Machine learning cloud platform expected to accelerate opportunities to improve the total cost of care for Blue Cross of Idaho customers


MERIDIAN, ID and DENVER, CO — Monday, September 17, 2018 — Blue Cross of Idaho, the largest health insurer in Idaho, and Softheon Technologies, a cloud-based healthcare analytics company, announced they have entered into a multi-year platform agreement to measure and optimize clinical programs across Blue Cross of Idaho’s membership to improve outcomes and lower costs.

“Blue Cross of Idaho is dedicated to building a healthier Idaho,” said Dave Jeppesen, Executive Vice President and Chief Strategy and Innovation Officer for Blue Cross of Idaho. “We’re using data to discover what can save our members money and drive down the overall cost of healthcare. Our partnership with Softheon Technologies will help us create better cost-savings strategies for the future.”

The Softheon Platform will allow Blue Cross of Idaho to quickly and scientifically improve the impact of clinical and case management programs. It will also support the talented Blue Cross of Idaho team by empowering their culture of measurement, driving smarter decisions and better outcomes through machine learning and advanced analytics.

“Softheon’s platform allows our team to quickly see the results of clinical programs, which will allow our employees to rapidly test new ideas and bring a better value to our members,” said Jeppesen.

Eric Grossman, CEO of Softheon Technologies, added, “Softheon is honored to support Blue Cross of Idaho’s strong commitment to data-driven decisions, and focus on industry-leading cost containment initiatives. We look forward to supporting their vision, cost saving innovations, and impact on the lives of their members.”

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About Blue Cross of Idaho

Blue Cross of Idaho, a not-for-profit mutual insurance company based in Meridian, Idaho, is a leader in delivering innovative health insurance products, services and information to more than 542,000 members. For 73 years, the company has advocated on behalf of its members to ensure they have access to high-quality healthcare at the lowest possible cost. It also serves the people of Idaho through support of community organizations, programs and events that promote good health. Blue Cross of Idaho is an independent licensee of the Blue Cross and Blue Shield Association. For more information, visit


About Softheon Technologies

Go beyond insights to Know What Works™. Softheon’s analytics platform measures and optimizes health plans’ clinical and consumer program spend to drive faster and better business decisions, reduced costs, and improved outcomes. Our intuitive and automated SaaS solution utilizes scientifically rigorous methodologies and standardized processes, enabling a culture of measurement. Softheon’s platform scales to improve any existing program and is deployed with expert services to develop and optimize new programs such as ER reduction, closure of gaps in care, chronic disease state management and more. Softheon’s platform currently serves over 25 million members for enterprise healthcare clients. For more information, visit or follow Softheon on Twitter @nexthealthtech


For media inquiries:

Blue Cross of Idaho
Bret Rumbeck
Public Affairs

Softheon Technologies
Christine Viera
Vice President of Marketing