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DENVER, CO — Tuesday, December 20, 2016 — Softheon Technologies Inc., a prescriptive analytics and consumer engagement platform that measurably reduces medical costs for health plans, announced today that David H. Klein has joined its board. As a CEO with over 30 years of experience managing health plans and delivery systems, Mr. Klein brings extensive experience in strategy, operations and policy.

“It is thrilling to see the kind of transformative impact that Softheon delivers in driving down medical costs for health plans,” said Mr. Klein. “I’m excited to join such an innovative team that has figured out how to systematically chip away at the tremendous avoidable medical costs that reside in our system.”

“I am honored to have David Klein join our board,” said Eric Grossman, CEO of Softheon Technologies. “Based on his considerable experience, Mr. Klein is well positioned to help us identify which new business cases are most critical to our customers and to assist in navigating the organizational complexities of impacting consumer behavior.”

Mr. Klein served as the chief executive officer of The Lifetime Healthcare Companies (TLHC) headquartered in Rochester, NY which includes Excellus BlueCross BlueShield (BCBS), Univera Healthcare, Lifetime Health Medical Group, Lifetime Care (home care agency), EBS-RMSCO Benefit Solutions (benefits consulting firm and third party administration), and MedAmerica (long term care insurance company). He was a director of the national Blue Cross Blue Shield Association (BCBSA) and America’s Health Insurance Plans. Mr. Klein had been a senior executive with TLHC and its predecessor companies since 1986, serving as CEO from 2003 through his retirement in 2012.

Mr. Klein is a special advisor to the CEO of the University of Rochester (U of R) Medical Center, a professor of public health sciences in the U of R School of Medicine and Dentistry, and an executive professor of health care management in the U of R William E. Simon Graduate School of Business. He serves as vice-chair and director of the New York eHealth Collaborative overseeing New York health IT. Mr. Klein is a member of the Johns Hopkins University Carey School of Business Healthcare Advisory Board. He received his Bachelor of Science from Rensselaer Polytechnic Institute and his MBA from the University of Chicago.

About Softheon Technologies

Softheon Technologies, based in Denver, is a prescriptive analytics and consumer engagement company that measurably reduces medical costs. Softheon’s SaaS platform orchestrates prescriptive analytics, behavioral economics and multichannel consumer engagement. The company has succeeded in delivering $130 – $144 per member per year in medical claims costs reductions among targeted Medicaid and commercial populations. Softheon offers an at-risk managed services contract based on outcomes. For more information, visit

Media Contact:

Melissa O’Connor (VP, Marketing)