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GuideWell Connect

GuideWell Connect Partners with Softheon Technologies to Enhance Health Plan Member Engagement

Data analytics to drive improved health outcomes and reduced costs


GuideWell Connect 

Apr 05, 2017, 07:00 ET

JACKSONVILLE, Fla.April 5, 2017 /PRNewswire-USNewswire/ — GuideWell Connect, a leading provider of consumer health sales, marketing and engagement solutions to health plans, today announced a partnership with medical cost management analytics platform company Softheon Technologies. Softheon’s capabilities are designed to measurably reduce medical costs and improve health quality outcomes by providing prescriptive analytics, multichannel consumer outreach and machine learning in a secure SaaS platform that easily scales from one to multiple-use customers.

With the partnership, GuideWell Connect will enhance its end-to-end member engagement solution to include state-of-the-art medical cost management capabilities, pairing Softheon Technologies’ platform with GuideWell Connect’s leading consumer analytics, campaign management and member outreach capabilities for its health plan clients.

“We’re excited to partner with this team to bring a deeper level of systematic insight to our engagement platform and, ultimately, drive quality outcomes while reducing costs for our health care clients,” said Craig Thomas, president of GuideWell Connect. “Softheon’s expertise in determining the health plan’s most important use cases and who to target for the best outcomes is critical to the future of consumerism.”

Softheon Technologies CEO Eric Grossman said, “GuideWell Connect’s expertise in knowing how to engage healthcare consumers is the perfect complement to Softheon’s ability to identify avoidable and impactable risk opportunity and optimize based on which programs work for whom. Together, utilizing a single platform, our managed service offering helps our health plan customers reduce medical costs as measured within 10 weeks from deployment.”

About Softheon Technologies
Softheon Technologies empowers people to make the best healthcare decisions. Its prescriptive analytics and consumer engagement platform has helped innovative health plans such as UnitedHealthcare, BlueCross BlueShield of Tennessee and others reduce medical costs by up to $43 PMPM. Scalable to multiple use cases and lines of business, plans now know who to target, which programs work, which don’t, and precisely how well – all from a single platform. Outcomes are measured within 10 weeks from deployment and offer in-year ROI. Softheon offers a turn-key managed services contract and puts its fees at risk based on delivered outcomes. For more information, visit

About GuideWell Connect
GuideWell Connect is wired differently. It applies an “end-to-end” approach to advancing consumerism in health care, partnering with clients to combine data analytics with next-generation capabilities that drive results. It creates value by focusing its marketing, sales and engagement expertise on every critical phase of the consumer cycle—from acquiring new members, to engaging with individual consumers, all the way through renewal—connecting health plans, health systems and provider groups with their customers at the right time and in the right channel. GuideWell Connect is a subsidiary of GuideWell Mutual Holding Corporation (GuideWell), a not-for-profit mutual holding company and the parent to a family of forward-thinking companies focused on transforming health care. For more information, visit

SOURCE GuideWell Connect

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