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ihc_radio-logo-e1453503133576HealthCare Consumerism Radio host Doug Field interviewed Eric Grossman, CEO of Softheon Technologies, on the live radio program this morning. The discussion focuses on how Softheon has been able to drive significant outcomes for their clients utilizing their advanced analytics platform, the use of behavioral economics and framing to change consumer behavior, and the changing expectations of consumers around “frictionless healthcare”. Listen by clicking here. The interview starts at 35:15.