Skip to main content

nexthealth_technologies_logo_clearspace 300

Softheon Technologies Named in Three of Gartner’s 2018 Hype Cycle Reports


DENVER, CO, August 16, 2018 – Softheon Technologies, which measures and optimizes health plans’ clinical and consumer program spend to drive improved outcomes, today announced that it was named for the third year in a row as a sample vendor in three separate Gartner Hype Cycle reports: “Hype Cycle for U.S. Healthcare Payers, 2018”1 (for Healthcare Consumer Insight as a Service and Retail Analytics for Healthcare Payers ); “Hype Cycle for Healthcare Providers, 2018”2 (for Healthcare Consumer Persuasion Analytics); and “Hype Cycle for Consumer Engagement With Health and Wellness, 2018”3 (for Healthcare Consumer Insight as a Service and Healthcare Consumer Persuasion Analytics).

According to analyst Jeff Cribbs in the “Hype Cycle for U.S. Healthcare Payers, 2018”1, “Healthcare CIOs, IT leaders and analytics leaders should consider HCIaaS an emerging, and potentially crucial, component in developing their enterprise analytics strategy.”

Analyst Mark Gilbert shares, in the “Hype Cycle for Consumer Engagement With Health and Wellness, 20183”, that “HDOs and public health agencies will have to become at least as sophisticated as other consumer/retail industries in analyzing a variety of data that helps uncover root causes of human behavior. The ability to influence behavior will be the key to transformative long-term management of cost and quality outcomes.”

“Healthcare expenditure costs were at $3 trillion in 2016 and rising. That’s 17.9% of GDP. And it’s why our industry must harness the power of analytics to better engage consumers and contain skyrocketing healthcare costs. Health plan executives tell us that advanced analytics is the key to improving member experience. By knowing what works, they can decide what works or doesn’t faster, and predict optimal ways to reach and persuade consumers to change while lowering costs,” said Eric Grossman, CEO of Softheon. “We’re very honored that Gartner has again named our company’s platform in multiple Hype Cycle reports.”

[1]  Gartner “Hype Cycle for U.S. Healthcare Payers, 2018” by Brad Holmes, Mandi Bishop, Jeff Cribbs, July 18, 2018.

[2] Gartner “Hype Cycle for Healthcare Providers, 2018” by Laura Craft, Mike Jones, July 18, 2018.

[3] Gartner “Hype Cycle for Consumer Engagement With Healthcare and Wellness, 2018” by Jeff Cribbs, Mark E. Gilbert July 20, 2018.


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Softheon Technologies

Go beyond insights to Know What Works™. Softheon’s analytics platform measures and optimizes health plans’ clinical and consumer program spend to drive faster and better business decisions, reduced costs, and improved outcomes. Our intuitive and automated SaaS solution utilizes scientifically rigorous methodologies and standardized processes, enabling a culture of measurement. Softheon’s platform scales to improve any existing program and is deployed with expert services to develop and optimize new programs such as ER reduction, closure of gaps in care, chronic disease state management and more. Softheon’s NextNudge™ platform currently serves over 25 million members for enterprise healthcare clients. For more information, visit


For media inquiries:

Softheon Technologies
Christine Viera
Vice President, Marketing