FOR IMMEDIATE RELEASE
DENVER, CO — Monday, August 21, 2017 — Softheon Technologies, which drives measurable medical cost reduction through an innovative prescriptive analytics and consumer engagement platform, today announced that it has been named for the second year in a row as a sample vendor in three separate Gartner Hype Cycle reports: “Hype Cycle for U.S. Healthcare Payers, 2017” (in both the Retail Analytics for Healthcare Payers category and [new this year] the Healthcare Consumer Insight as a Service category); “Hype Cycle for Healthcare Providers, 2017” (in the Healthcare Consumer Persuasion Analytics category); and “Hype Cycle for Consumer Engagement With Health and Wellness, 2017” (in both the Healthcare Consumer Persuasion Analytics category and [new this year] the Healthcare Consumer Insight as a Service category).
According to analysts Mark E. Gilbert and Vi Shaffer in the “Hype Cycle for Consumer Engagement With Health and Wellness, 2017”3, “Learning how to motivate uninformed, unmotivated or biased individuals to change the behaviors that influence their healthcare outcomes remains one of the biggest 21st century hurdles in building healthier communities and public/private insurance beneficiaries.”
“Our industry must and is desperately seeking the best way to effectively engage consumers to contain skyrocketing costs. We are confident that ‘persuasion analytics’ combined with targeted ‘nudge’ delivery is the central investment necessary to orchestrate meaningful medical cost reduction,” said Eric Grossman, CEO of Softheon. “We’re very honored that Gartner has again named our company’s platform in multiple Hype Cycle reports.”
About Softheon Technologies
Softheon Technologies empowers people to make the best healthcare decisions. Our prescriptive analytics and consumer engagement platform has helped innovative health plans such as UnitedHealthcare, BlueCross BlueShield of Tennessee, and Florida Blue reduce medical costs by over $40 PMPM. Scalable to multiple use cases and lines of business, plans know who to target, which programs work, which don’t, and precisely how well – all from a single platform. Outcomes are measured within 10 weeks from deployment and offer in-year ROI. Softheon offers a turn-key managed services contract and puts its fees at risk based delivered outcomes. For more information, visit nexthealthtechnologies.com.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
 Gartner “Hype Cycle for U.S. Healthcare Payers, 2017” by Brad Holmes, Jeff Cribbs, Bryan Cole, July 14, 2017.
 Gartner “Hype Cycle for Healthcare Providers, 2017” by Laura Craft, Vi Shaffer, July 14, 2017.
 Gartner “Hype Cycle for Consumer Engagement With Healthcare and Wellness, 2017” by Mark E. Gilbert, Jeff Cribbs, July 19, 2017.
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