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DENVER, CO — Tuesday, August 9, 2016 — Softheon Technologies, a leading cloud-based prescriptive analytics and consumer engagement platform company that reduces medical costs, today announced that it has been named as a sample vendor in three separate Gartner Hype Cycle reports: “Hype Cycle for U.S. Healthcare Payers, 2016”[1] (in the Retail Analytics for Healthcare Payers category), “Hype Cycle for Providers”[2], and “Hype Cycle for Consumer Engagement With Health and Wellness, 2016”[3] (in the Healthcare Consumer Persuasion Analytics category).

According to Gartner in the “Hype Cycle for U.S. Healthcare Payers, 2016”1, “The business impact of payer retail analytics will initially be greatest in commercial lines of business where individual purchasing decisions are made — namely the public marketplaces and multicarrier private exchanges. In these markets, retail analytics may well prove to be the primary competitive differentiator between those who thrive and those who fail…. In traditional group business, retail analytics will focus less on purchasing decisions and more on prescriptive member support metrics, like next best action.”

“Our industry must and is desperately looking for the best way to effectively engage consumers to reduce cost. We are confident that ‘persuasion analytics’ is the central investment necessary to orchestrate meaningful medical cost reduction,” said Eric Grossman, CEO of Softheon. “We’re honored that Gartner has named our enterprise platform in multiple Hype Cycle reports.”

To access the Gartner, Inc.’s Hype Cycle reports (Gartner subscription required), visit: ;– ;

About Softheon Technologies

Softheon Technologies (NHT), based in Denver CO, is a prescriptive analytics and consumer engagement company that measurably reduces medical costs. Softheon’s SaaS platform integrates prescriptive analytics, behavioral economics, and multichannel consumer engagement. The platform predicts risk reduction opportunities and then prescribes “nudges” to dramatically improve outcomes. NHT has been able to deliver a sustained and groundbreaking 25% reduction in ER visits and $12 per member per month in medical claims cost reduction for targeted Medicaid and commercial populations. Use cases include ER visit reduction, out-of-network reduction, and member retention. Softheon offers an at risk managed services contract based on outcomes.

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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


[1] Gartner “Hype Cycle for U.S. Healthcare Payers, 2016” by Robert H. Booz, Constance Sjoquist, Jeff Cribbs, July 1, 2016.

[2] Gartner “Hype Cycle for Healthcare Providers, 2016” by Vi Shaffer, Laura Craft, July 14, 2016.

[3] Gartner “Hype Cycle for Consumer Engagement With Healthcare and Wellness, 2016” by Jeff Cribbs, Richard Gibson, M.D., July 13, 2016.

For media inquiries:

Softheon Technologies

Melissa O’Connor

VP, Marketing