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Wednesday, October 25, 2017 — Softheon Technologies, a prescriptive analytics and consumer engagement platform that reduces medical costs for health plans, announced that it will host an exclusive webinar on Tuesday, October 31, from 3:00 PM to 4:00 PM ET. The webinar will be hosted by Anne Marie Aponte, SVP of Operations, and Dan Masciopinto, SVP of Product, and will focus on how health plans can drive attributable administrative and medical cost savings through program measurement and optimization.

“The ability to determine what is working for whom is a considerable challenge for health plans,” said Aponte. “At Softheon, we built our platform to target specific member clusters and scientifically measure which efforts are working, how well, and for which members.” Added Masciopinto, “Plans can significantly amplify ROI by systematically optimizing resources and focusing on the programs that work and turning off the ones that don’t.”

The webinar will cover solutions to problems that health plans struggle with on a daily basis, including:

  • Measuring which interventions work for specific populations
  • Optimizing around channel effectiveness to reach certain members with the interventions that resonate
  • Allocating resources to the programs that are scientifically proven to have impact

For more information about the webinar or to register, visit the Softheon website.

About Softheon Technologies

Softheon Technologies empowers people to make the best healthcare decisions. Our prescriptive analytics and consumer engagement platform has helped innovative health plans such as UnitedHealthcare, BlueCross BlueShield of Tennessee, and Florida Blue significantly reduce administrative and medical costs through better targeting, measurement, and optimization of member interventions. Scalable to multiple use cases and lines of business, plans know at a glance who to target, which programs work, which don’t, and precisely how well – all from a single dashboard. Outcomes are measured within 60 days from deployment and offer in-year ROI. Softheon offers an optional managed services contract and puts its fees at risk based on delivered outcomes. For more information, visit

Awards and Accolades

Softheon was named in three Gartner industry reports: “Hype Cycle for U.S. Healthcare Payers, 2017” (in the Healthcare Consumer Insights as a Service category), “Hype Cycle for Healthcare Providers, 2017” (in the Healthcare Consumer Persuasion Analytics category) and “Hype Cycle for Consumer Engagement for Health and Wellness, 2017” (in the Healthcare Consumer Insights as a Service category). Frost & Sullivan also named Softheon in its 2017 Global Healthcare Data Analytics Companies-to-Action report.

For media inquiries:

Softheon Technologies
Melissa O’Connor
VP of Marketing